How to counter Urgot
Let us take a look on how to beat Urgot. We will look at champions who are strong against Urgot and who are weak against Urgot. Use win rate, gold difference and creep score difference at minute 10 to find the best 
Top champion who counters Urgot. You can already win in champion select with the right counters for Urgot. If you want to know how to counter Urgot then you need to take into account the best picks vs Urgot and the worst picks vs Urgot. This Urgot counter data is based on matches played by Pros on patch 13.24 and previous ones. It is important to see whether Pros counter picked Urgot or whether they played as Urgot.
Champions used by Pros to counter pick Urgot
Looking at the matches from Pros (see table Pros counter picked Urgot) we can see that they picked 
Aatrox most often to counter pick Urgot. The matchup Aatrox vs Urgot occured 11 times. Urgot has 3 wins and 8 losses in this matchup. Learn how to counter pick Aatrox to get another perspective on the data.
Lane outcome for Urgot
When looking at Urgot counters you will notice that win rates alone are not conclusional. Therefore we provide an overview (see table Lane Outcome) where you can see the lane outcome of Pros who played Urgot. The lane outcome of Urgot consists of three outcomes: Win, Loss or Draw. Let's take a look of Urgot lane and match outcome for specific matchups. Considering the lane outcome and the match outcome of a specific matchup, might enable you to find the right counter for Urgot.
Conclusion
Analyze the available data and learn how to beat Urgot. To master Urgot take also a look on Urgot builds and runes for Urgot. Good luck, Summoner!